Page 43 - Zenith 2023-웹용
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Her life and how it was used in a life
insurance advertisement
Reaction of the public about this
advertisement
Most of the people who had already known
Youn Yuh-Jung’s youth, said that they were
surprised about the advertisement. By using
unfamiliar technologies to recreate her life,
the advertisement exemplified a sense of
creativity. Also through this realistic recreation
of Youn Yuh-Jung’s youth, people felt gladness
and familiarity from the advertisement.
The slogan they put up at the end of the
advertisement was fresh too. It was written
like this, “Make your life Nareumdapge”. The
word ‘Nareumdapge’ is a combination of the
words Me(Na) and Beautifully(Areumdapge).
This made people remember the slogan more
easily and demonstrates what their company’s
Insurance could provide. Because of the public
reaction, KB Life Insurance’s advertisement
which employed Youn Yuh-Jung as the model,
has received widespread praise.
Son Chae Rin
(English-Japanese dept. 1st grade)
crson108k@gmail.com
