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Zenith 2023 ↘ 3) Entertainment 42

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Youn Yuh-Jung

Youn Yuh-Jung’s life

as an actress

Do you know about Yoon Yuh-jung? She is an actress
who won the Best Supporting Actress Award in 93rd
Oscars. She made her debut in 1966, which means that
she has been an actress for 57 years. When she was not
very famous, the drama ‘Jang Heebin’ that she filmed,
became a hit. Because of this, there are many people
who remember her youth. After becoming famous, she
continued her acting career, and became one of the
best actresses with all her years of experience. She
has never shown off about being famous. Even though
others thought her acting was perfect, she kept asking
the director to re-shoot scenes because she thought
she could act better. Due to her behavior, some of
them remember Youn Yuh-Jung’s youth, some of them
remember her present, and some of them remember
both from her life.

How her life was used in a life
insurance advertisement

KB Life Insurance had used this fact (the phenomenon of how
people remember Youn Yuh-Jung) in their advertisement. KB Life
Insurance company’s goal is to provide a service which takes
into account one’s whole life. They demonstrated this with Youn
Yuh-Jung. They first showed Youn Yuh-Jung’s youth by using
technologies such as Deep Learning and Deep-aging. After her
youth was shown, the present Youn Yuh-Jung appeared and
continued the advertisement. By showing both her youth and
present, they could represent her life. Also, this marketing helped
the advertisement to emphasize the company’s purpose.