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Ǐ      Business & Economy
                      Global Issues



























                  A New Wave of Sharing Economy






               In 2008, the financial crisis of the world      a product or a service without owning it. Car

             caused the economy to be stuck in a slow          sharing is a typical example.
             growth and the youngsters to suffer from             The next kind is based on redistribution. It
             unemployment problems. It eventually              is basically a secondhand market which the

             led people to reduce squandering and to           owner can yield his/her property that is not
             regard rational consuming behavior as more        necessary at the moment to another person who
             important than before. Another reason why the     requires certain product or service.
             mechanism of sharing economy prospers is             The last system is called collaborative
             that the development of IT focused in SNS and     lifestyles. It refers to CPMS (commercial peer-

             internet enabled e-commerce between people        to-peer mutualization systems) and encourages
             to people.                                        cooperation between the customers. AirBnB is
                                                               an ideal example of the collaborative sharing

             What is sharing economy?                          economy as one of the most successful startup
               Sharing economy is a term defining the          with an explosive infl uence.
             activities of sharing for some kind of need,
             unlike owning a certain product or a service.
             It is also called as shareconomy, collaborative

             consumption or peer economy. It includes both
             material and immaterial things, and can be
             classifi ed into three types according to its form

             of trade.
               The fi rst type is ‘sharing’. Sharing type is a
             system of which the consumers can simply use



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