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Zenith 2016





            Uber, an example of sharing economy                as a group toward Uber by organizing labor

               Uber is a platform that connects drivers and    unions.
            passengers only through their smartphones.           For these reasons, Uber in Korea is still
            As the term ‘platform’ represents, the drivers     illegal, and only a specific service called Uber
            using Uber don’t own a taxi. It is a transport     black, a higher-class version of general Uber, is
            service without any drivers. Uber becomes the      approved to use. However, it is an undeniable

            connections, but of course, all the payments       truth that using Uber is a massive trend around
            are processed only by the mobile application.      the world.
            The application takes about 20% of the fare

            and the drivers get the remainder of it. There     Shortcomings of sharing economy
 A New Wave of Sharing Economy  are several drivers that earn high profit through   the system of sharing economy because of the
                                                                 Still, unexpected danger is involved in using
            Uber service.
                                                               lack of process that forms the base of sharing
                                                               economy and insufficient consciousness

                                                               that it is a business transaction. Especially
                                                               products and services traded through business
                                                               transactions made online by peer to peer

                                                               cannot be guaranteed since the security system
                                                               has low quality. Moreover, not encouraging




               The customers can easily utilize the system

            by downloading the mobile application, after
            signing up with a registered credit card. After
            that simple procedure, whenever a customer

            uses the system, the charging fee is paid
            automatically through the application. The
            charging fee varies by time and date. It means
            that the system has its own algorithm which
            controls the price by the demands and supplies.    new consumption can be another problem,

               There are not only positive features of Uber    and it can lead the existing industry to fail.
            but also side effects of it. It has led many taxi   Inadequate legal institutions can also activate
            drivers in numerous cities such as London,         black economy.

            Milan, Berlin and Madrid to protest over the
            wide use of Uber. It is not so different in the                                 Park, Joomi (2-2)
            U.S., the origin of Uber, since the endangered                         wnalwnal0127@naver.com
            taxi drivers are showing moves of opposition



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