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Ⅰ Life and Pleasure

Recommendations for a New Lifestyle

- How to Enjoy your Life

YOLO life and SOSO life

As the world is seeking things that are fast and quick, people are always in a hurry. We are in a rush
while living our daily lives. Thus, most people are starting to pursue a life with freedom so that we can
happily enjoy our lives. These are two newly rising mottos about enjoying a happy life.

The first one is YOLO life. YOLO stands for "You only live once." It refers to a lifestyle that regards one's
happiness as the primary goal and thus puts importance on personal consumption.

People with a YOLO lifestyle don't emphasize saving money for the future like other people normally do.
Instead, they spend money on enriching their present life and on things like their hobbies and traveling
whenever they want, regardless of their wealth. They first might appear to be thoughtless people. How-
ever, they are different from impulsive shoppers, because YOLO consumption is beyond the point of just
fulfilling the desires; it's considered a process of reaching their ideal life.

While there is a lot of interest in the YOLO lifestyle, the Korean market-consulting company With Culture
introduced a new keyword for 2017: SOSO life. SOSO stands for “Slow but surely, Ordinary occasion,
Silent but wonderful life, One of a kind.”

Like YOLO, a SOSO life is also a recommendation for a relaxed lifestyle for people who are exhausted
because of their busy life.

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