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Incheon
Zenith Foreign
the 8th Language
High School

to the Airbnb website has increased significantly. the truth that the more different the others are with
With increasing rise of users and the positive re- themselves, the less reliable people are to others.
views, the airbnb service gets attention.
What if someone thinks the others are good peo-

ple? Reliability in the person rose sharply when
there were more than ten favorable reviews. The
airbnb introduced the effects of good reputation
into the review system. They earned 60 millions of
faith by proving that their opponents are trustwor-
thy with reviews. Joe Gebbia says this is a design
to build trust. The trust is the reason why the

Airbnb survives in a fierce economic market, and
is the key to sharing economic business.
http://bmtoolbox.net/patterns/subscription/

Since it has started the service in 2008, the num-
ber of cumulative users surpassed 10 million in
2012. Then through the Facebook and Twitter
which have grown to be an important part in the
21st century, the airbnb have become popular in

social networking sites so that one room has been
booked every two seconds.

How did the Airbnb gain trust of 60 millions
http://www.sfchronicle.com/business/article/Sharing-economy-star-
people? tups-Airbnb-and-Uber-don-t-6079970.php
Airbnb started with the idea that the locals would
offer a bed and breakfast to travelers. Before, the Kim, Sooa (1-10)

similar site that hosts provide sofa to guests for 2009sooa@naver.com
free was exist. But the goal of the airbnb is to profit
by mediating this service. Most of people, how-
ever, were seemed to reject to lend their house to
strangers. The three founders conducted an ex-
periment to solve this problem. They focused on

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