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According to a survey by the International Union for Electrical Integration, an estimated 5.4 billion people were
not using the Internet by 2005. However, as of 2021, it is estimated that only 2.94 billion people do not use the
Internet. Today, the number of Internet users are steadily increasing, and the use of digital marketing is expected to
be an increasingly important factor for companies.
Digital marketing refers marketing through electronic devices or channels. In other words, it means all marketing
strategies performed online. There are various advantages to digital marketing, such as the ability to collect and
convert important data in marketing, ease for marketing in foreign countries, the ability to automate, the ability to
use various technologies, and saving time and money, etc. Specific examples of digital marketing include SEO,
email marketing, SNS marketing, influencer marketing.
